Marketing in the Digital Age



“Content is king!” they say, as the quality of web copies and blog articles matter more and more. Relevance to your target audience and with your business is the key to achieving online dominance. But how can this be achieved?

SEO and SEM
Through meticulous research, staggering amounts of data, and credible online practices, search engine optimization (SEO) and search engine marketing (SEM) are your primary weapons toward fast-tracking your brand’s success. But what exactly are they?
SEO is the discipline of building up your website’s online ranking in search engines by making it more search-engine friendly through various methods. This involves optimizing your web copies and blog articles with quality content that is driven by relevant keywords, increasing your webpage’s speed, creating credible backlinks through other websites, and much more.
SEM, on the other hand, utilizes paid advertisement schemes, which ensures your website’s visibility in search engines results pages or SERPs. Through pay-per-clicks and other paid online advertising, SEM puts your pages in the top results for user queries that are relevant to your keywords.
When utilized properly, these two can spell your company’s success. But how would you know that your SEO or SEM company is doing their job right? Here are five sure signs that can ease your mind and assure you that you’ve trusted the right people.

1
.     Referrals
Any SEO or SEM agency worth their salt would surely have had other clients or projects in the past. Barring start-ups, most companies would be able to present you portfolios of their past work, proving their capabilities. Ask other reputable sources for referrals and take time to analyse each company and make sure that they are who they say they are.
2
.     Honest
When it comes to SEM and SEO, Philippines has a number that is worth their name. Most would claim to be the best in the industry, while others would promise results in just a matter of weeks. A true SEM and SEO company is an honest company. That means results cannot be promised. It can only be aimed for and worked for. A company that promises you top ranking in a matter of months is someone you would not want to work with.
3
.     Up-to-date
Digital marketing vendors need to always be ahead of the curve, knowledgeable of every development in the industry. SEO and SEM depend heavily on Google’s ever-changing algorithms. If your partner company cannot keep up, or worse does not know these updates, better contact someone else.
4
.     Plans
As mentioned above, SEO and SEM are based on research and data. Although instinct, backed by years of experience, can play a part, research and data are the bread and butter of a good digital marketer. Through information, a marketing strategy is planned out, revised, and re-planned out, with each step aiming for your brand’s success.
5
.     Open
Finally, none of the above matters if your SEO and SEM company does not communicate with you. An open relationship between the marketer and the brand company is key to a successful campaign. A good digital marketing vendor knows that and is willing to take the time and make the effort of explaining to you their plans and strategies and is also open to your feedback. It is, of course, in the end, your brand.

Keep your eyes peeled for these signs of a reputable digital marketer. If you come across one that checks all these boxes, grab their services now, because you’ve found a winner!

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