Marketing in the Digital Age
“Content is king!” they say, as the quality of web copies and blog articles matter more and more. Relevance to your target audience and with your business is the key to achieving online dominance. But how can this be achieved?
SEO and SEM
Through meticulous
research, staggering amounts of data, and credible online practices, search
engine optimization (SEO) and search engine marketing (SEM) are your primary
weapons toward fast-tracking your brand’s success. But what exactly are they?
SEO is the discipline
of building up your website’s online ranking in search engines by making it
more search-engine friendly through various methods. This involves optimizing
your web copies and blog articles with quality content that is driven by
relevant keywords, increasing your webpage’s speed, creating credible backlinks
through other websites, and much more.
SEM, on the other
hand, utilizes paid advertisement schemes, which ensures your website’s
visibility in search engines results pages or SERPs. Through pay-per-clicks and
other paid online advertising, SEM puts your pages in the top results for user
queries that are relevant to your keywords.
When utilized
properly, these two can spell your company’s success. But how would you know
that your SEO or SEM
company is doing their job
right? Here are five sure signs that can ease your mind and assure you that
you’ve trusted the right people.
1
. Referrals
. Referrals
Any
SEO or SEM agency worth their salt would surely have had other clients or
projects in the past. Barring start-ups, most companies would be able to
present you portfolios of their past work, proving their capabilities. Ask
other reputable sources for referrals and take time to analyse each company and
make sure that they are who they say they are.
2
. Honest
. Honest
When
it comes to SEM
and SEO, Philippines has a
number that is worth their name. Most would claim to be the best in the
industry, while others would promise results in just a matter of weeks. A true
SEM and SEO company is an honest company. That means results cannot be
promised. It can only be aimed for and worked for. A company that promises you
top ranking in a matter of months is someone you would not want to work with.
3
. Up-to-date
. Up-to-date
Digital marketing vendors need to always be
ahead of the curve,
knowledgeable of every development in the industry. SEO and SEM depend heavily
on Google’s ever-changing algorithms. If your partner company cannot keep up,
or worse does not know these updates, better contact someone else.
4
. Plans
. Plans
As
mentioned above, SEO and SEM are based on research and data. Although instinct,
backed by years of experience, can play a part, research and data are the bread
and butter of a good digital marketer. Through information, a marketing
strategy is planned out, revised, and re-planned out, with each step aiming for
your brand’s success.
5
. Open
. Open
Finally,
none of the above matters if your SEO and SEM company does not communicate with
you. An open relationship between the marketer and the brand company is key to
a successful campaign. A good digital marketing vendor knows that and is
willing to take the time and make the effort of explaining to you their plans
and strategies and is also open to your feedback. It is, of course, in the end,
your brand.
Keep your eyes peeled
for these signs of a reputable digital marketer. If you come across one that checks
all these boxes, grab their services now, because you’ve found a winner!
Mga Komento
Mag-post ng isang Komento